Ot Regarding Entering Canadian Market Succesfully

OPPORTUNTIES AND THREATS Regarding entering the Canadian market successfully with Douwe Egberts new product Grannie Annies hot chocolate milk. A SWOT-analysis (strength, weaknesses, opportunities, threats) is an analysis based on strength and weaknesses on one side, and opportunities and threats on the other side, choices are made. A SWOT-analysis gouge be used either internal or external. both(prenominal) analyses together arse be put together as a situational analysis. The outcome of this analysis cannister be the input of the SWOT-analysis. STRENGHTS Since there is a cold climate in Canada, the popularity of hot beverages is high compared to either other drink, leading to a high demand. Canadas stable economy The good financial reconcile of Douwe Egberts could be an advantage over the competitors. The effective distribution strategies. High quality product. Good customer race management. Canada-European Free Trade Association Free Trade Agreement, this agreement is a imed at eliminating all tariffs on goods. WEAKNESSES positiveness may suffer as a result of strong competition in the Canadian market. want distribution channels (especially to Canada) OPPORTUNITIES Outplay other burnt umber dents by introducing special products like Grannie Annies. race product line with other products for non-coffee drinkers Build new coffee houses on strategic points Create brand loyalty by making sure customers get the experience needed from drinking Grannie Annies Keep developing new products for customers Pick clear target group. (Starbucks aims for couples age 25-54 with children, who tend to spend much on non-alcoholic beverages outdoors) Douwe Egberts should not copy the strategy of competitors but create something unique. THREATS Competition of businesses who are on the Canadian Market (Starbucks, Dunkin Donuts, Krispy Kreme, McDonalds, Burger King). Lack of advertisement Changing prices in Coffee market By only entering the market with Gr annie Annies you probably wont get very far. vituperate target group Developments A development of the surroundings of the costumer will eventually turn into a need that customers will most likely get to have ease and more user-friendly coffee machines, packaging and more.Next to this, sustainability is getting more and more important to customers. DE is known for their sustainability and fairness regarding coffee bean farmers. This can be used for Grannie Annies too, regarding Cacao farmers. Also, the sustainability of transport is important and has to be done as carefully as possible. DE Looks forward to train their own coffee and cacao farmers so that the quality can be guaranteed. Also, sustainability can be higher when DE trains own farmers.