Marketing Mix of Coca-Cola Company Research Paper

Marketing Mix of Coca-Cola Company - Research Paper ExampleA shortened description of each of the elements of marketing is as follows1. Product The product is defined as the decision made about the attributes of service or product that leave behind be marketed by the company such as safety, brand name, quality, features, durability, style, design, functionality and and so on2. Price Price is the cost that a buyer will pay for purchasing the product or service of the company. The pricing decision comprises of elements such as seasonal pricing, full pricing, bundle pricing, discounts for cash payments, Retail price, Pricing strategy and etc.3. Place The place is described as the decision about the distribution of the products or services that is where the customer will access the companys offerings. The report areas to consider are distribution channels, warehousing, transportation, logistics and etc.4. Promotion Promotion is the way by which a company conveys the desired mes sage to the customers and it comprises of various marketing activities such as Advertising on Television, Public Relations, Internet advertising, posters, billboards, personal selling and etc.